tag:blogger.com,1999:blog-27089099409925273982024-03-05T04:31:59.585+00:00SEO-PRO // Advanced Internet MarketingUnknownnoreply@blogger.comBlogger55125tag:blogger.com,1999:blog-2708909940992527398.post-47235982100332070042009-07-29T10:37:00.001+01:002009-07-29T10:51:29.570+01:00Changed website domainThe site is now located at http://www.advancedinternetmarketing.co.uk/<br /><br />please change your RSS feeds to this one! Cheers<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com20tag:blogger.com,1999:blog-2708909940992527398.post-13944198782957254462009-05-20T14:04:00.002+01:002009-05-20T14:09:09.389+01:00allinhishead.co.uk<em>allinhishead</em>.co.uk Looks like a prime contender for SEO fail of the year...<br /><br />I thought I'd put this page live to further take up space for any related searches. Who ran the SEO for this? It seems like a major mistake... Publicise a domain on TV (<em>www.allinhishead</em>.co.uk) and not have the top three positions taken with your own sites. They haven't even got Paid search activated!!<br /><br />Oh dear!<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-2708909940992527398.post-17294909102867055522009-05-09T00:35:00.007+01:002009-05-09T16:14:41.958+01:00Internal linking for in house SEO'sInternal linking is an effective way to improve the position of a webpage in the search results for a given keyword. Internal linking works particularly well for very big, content rich sites.<br /><br />I find internal linking an easy way to optimise large corporate sites. Often, many of the more advanced SEO techniques can be difficult to implement on large corporate sites because some tasks can be quite intensive on the server and compromise stability.<br /><br />Internal linking just requires FTP or CMS access to the site in question. Then you just add in a few links to other pages on the site. This means no development time is needed, no form filling or business cases will be needed either!<br /><br />The process I'd use for internal linking would be the following:<br /><br />- 1. Keyword to target: "Hotels in Spain"<br /><br />- 2. Determine the page you want to rank higest for this keyword.<br /><br />- 2. Use site command in Google to find internal pages: "Site:www.yoursite.com hotels in spain"<br /><br />- 3. Make a note of the pages that appear first for this keyword. Each of these should be linked to the target page. Use relevant link text too, like: "Hotels in Spain".<br /><br />This technique is easy to do and works really well for a big site that doesn't distribute link value around well. This helps to emphasise to search engines which pages contain information on what. Also, it helps users navigate to other parts of your site.<br /><br />The page targeting your keyword, will now begin to rank higher over time. I've used this technique on many different sites, as usual, the older domain sites benefit much more from this than new sites.<br /><br />I trained my content team on how to find and add these optimised links on all content. This saved me having to oversee every new piece of content before it was uploaded.<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-36959890301129211172009-04-18T11:27:00.005+01:002009-04-18T12:44:12.866+01:00Google failIt's incredible to think that Google is a company that is only just 10 years old. While Google has grown rapidly, it has invested and acquired various other companies. This has given them a service portfolio that dominates the Internet, it has also produced some high profile failures. I've pointed out a few of these below:<br /><br /><span style="font-weight: bold;">Google fail #01</span><br /><a href="http://videos.google.com/" target="_blank">Google Videos</a><br />A nasty user experience and content that is available elsewhere means this video service can be pointless. Comparing Google Video to Youtube highlights various problems with usability. The increase in competition in this area and country specialist video sites (Daily Motion), means that Google Video never really took off.<br /><br /><span style="font-weight: bold;">Google fail #02</span><br /><a href="http://www.orkut.com/" target="_blank">Orkut</a><br />Since it's inception in 2004 Orkut has played second fiddle to Facebook and most of the other top social networking sites. With less of a targeted, niche audience, Orkut fell by the wayside while bands and musicians clamoured for Myspace profiles and youngsters went for Bebo and everyone else got a facebook account.<br /><br /><span style="font-weight: bold;">Google fail #03</span><br /><a href="http://adwords.google.com/support/bin/answer.py?answer=138561&topic=11995" target="_blank">Google Print Ads</a><br />Google attempted to offer traditional print based advertising via the Adsense service. The service was stopped on April 30th 2009 and is another reason why Newspaper and print based advertising is so weak. If Google cannot generate results for customers and revenue for the print advertising media, who can? It was an interesting idea, but is another tally on the list of Google fails.<br /><br /><span style="font-weight: bold;">Google fail #04</span><br /><a href="http://www.google.com/talk/" target="_blank">Google Talk</a><br />Launched in 2005 as a web based instant messaging client, Google aimed to take some of the market from Microsoft's Messenger program and AOL's AIM, Jabber and Yahoo! Messenger services. Users had little control over how their buddy lists details were controlled too.<br /><br /><span style="font-weight: bold;">Google fail #05</span><br /><a href="http://www.youtube.com/" target="_blank">www.Youtube.com</a><br />Google acquired Youtube in November 2006 for £1.1Billion. Since then, Viacom have attempted to sue Youtube for $1billion for displaying copyrighted material. The very high running costs of YouTube (it is expected to lose £317 million in 2009) has prompted Google to plaster ads across the site wherever possible causing many complaints. I'm sure it can be turned into a great advertising platform in the long run, but for now, it remains a great way to waste time!<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-23884258478830140432009-04-13T18:46:00.003+01:002009-04-13T18:57:00.656+01:00Bwin PokerBit off topic, but I know a few other SEOs like their poker so I thought I'd pass opinion on <a href="https://poker.bwin.com/poker.aspx" target="_blank">Bwin Poker</a>. Bwin recently bought Pokerroom and now has their own branding and graphics. While this is ok, I did prefer the Pokerroom graphics and layout (including the themed updates for Halloween and Christmas!). Bwin itself seems very slow and disconnects me a lot more that Pokerroom ever did and this is a real annoyance when you are doing well in a multi-table tournament and suddenly you find you are disconnected and lose whatever pot you were involved in...<br /><br />I hope Bwin sort it out, I was a big fan of <a href="http://www.pokerroom.com/" target="_blank">Pokerroom</a> and I'd rather stay with Bwin than be forced elsewhere by dodgy disconnections!!<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-49194576048772305782009-04-11T17:27:00.005+01:002009-04-11T18:16:36.854+01:00Google is getting desperate?I've noticed a few changes to certain Google owned websites recently. Youtube seems to have more ads on it than ever before, with some videos having built in adverts displaying relevant material (like links to itunes from music videos)and while these are targeted and relevant it gets quite annoying to have to close the ad when I'm watching a video. <br /><br />Blogger has also been altered recently, with a new "Monetise" tab appearing to help users track Adsense on their Blogs.<br /><br />Google have obviously decided to plaster as many ad placements on their sites as possible and tried to encourage Bloggers to put Adsense on their sites. This all gives Google more ad placements which makes them more money.<br /><br />So why is Google so desperate to increase the volume of placements it has? Has the global economic climate affected Google that much? <br /><br />Interestingly, overall online marketing spend is expected to continue growing, and I reckon most of that increase will come from offline marketing. At least with online marketing you can track the efficiency of a campaign more accurately, in difficult times this is always critically important.<br /><br />Does anyone else think Google put too many adverts on their sites?<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-37723916131341485422009-02-17T20:49:00.003+00:002009-02-17T21:07:40.501+00:00Canonical domain tagThe canonical domain tag is a new tag that allows different versions of a webpage to be consolidated into one. This is a quick fix for duplicate content problems. I won't go into detail on the tag itself and how and why it works, but I have one problem with this tag... Will the canonical domain tag dumb down SEO/website design?<br /><br />I have several legacy sites that I look after and they are far from ideal in their design. They have indexed session ID tags, vast URLs, and several other duplicate content problems. Now, I know that I could get the rel=Canonical tag to fix most of these problems and stop pestering the development team on best practices. But I know that by designing things right in the first place will save work in the long run. I have seen Patrick Altoft refer to it as "papering over the cracks" and to be honest I'd rather nag my developers and get the job done properly first time!<br /><br />I don't want to have to deal with another ancient and unwieldy website, so I will keep to using the tag on sites where development time is strictly limited. I won't make my developers aware of the tag either, in case they decide it's the quick fix to save them the effort of the "best practice" approach.<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-2708909940992527398.post-9219645348688877062009-01-11T20:17:00.001+00:002009-02-17T20:48:22.212+00:00SEO Industry - Market OverviewRecently I've experienced a significant increase in SEO consulting enquiries. This is common in the SEO industry at the moment despite the economic/financial difficulties around the world. Many people have pointed out that certain businesses do well in recessions like pawnbrokers and poundshops. People stick to reliable investments, so gold ahead of hedge funds and SEO over other forms of online marketing.<br /><br />This same effect was experienced by several other SEOs that attended a recent E-Consultancy event in London. Seomoz's Rand Fishkin has also commented on this.<br /><br />So why are people interested in SEO now more than ever? And how is SEO ROI more effective than other online marketing forms?<br /><br /><strong>High growth potential</strong><br />How many websites do you know that are perfectly optimised for SEO? There is nearly always room to improve your business website to benefit from natural search. Although SEO is rarely a quick fix, as a long term online marketing solution, SEO is probably going to be cheaper and help other channels more than any other form of digital marketing. A well designed website will convert better than a badly designed one, and good SEO means good design. The benefit of following this best practice will also work for traffic referred to the site from other channels, like display, PPC and Affiliates, so the benefits are multiplied.<br /><br /><strong>SEO has great Return On Investment</strong><br />SEO can often be one of the hardest working channels available. While the work needed to bring in well targeted traffic can be difficult and time consuming, the work you've done will continue to reap rewards long after completion. This helps improve any ROI SEO is responsible for.<br /><br /><strong>SEO Industry market overview and predictions for 2009</strong><br />There are the usual sensationalist comments about the death of the industry but these tend to be linkbait articles designed to attract attention and get a bit of new traffic. SEO will be big in 2009 for 2 reasons, the general interest in the subject and the economic factors that will put pressure on budgets and less proven marketing channels.<br /><br /><strong>Interest in SEO</strong><br />There are fewer stigmas attached to SEO these days. Online marketing people understand it’s not a dark art, but a respected profession with skilled workers. There tends to be more people with basic knowledge of SEO too. The increase in average knowledge and greater level of skill in the industry will improve the level of competition.<br /><br />-Personally I’ve witnessed an increase in consulting enquiries, job offers and general interest.<br />-Overall there is a growth in interest (Google Trends) especially when compared with PPC and online marketing.<br />-SEOmoz has reported an increase in activity on its SEO job board.<br />-All this confirms that businesses are interested in SEO and the potential to generate traffic at a much lower cost<br /><br /><strong>Economic factors</strong><br />Traditional high spenders (credit cards, banks and retailers) are pulling back online marketing spend. This opens up great deals on real estate across the web, lowering the cost of display advertising. This gives many businesses the option of starting a relatively cheap display campaign.<br /><br />The other online channels need to prove their value; otherwise they risk having budgets cut. Natural search traffic will go through to a site prior to SEO work being done. As there is no direct cost to this traffic, it is essentially free. This free traffic means “SEO” is credited with generating traffic before investment, putting it ahead of Display, PPC or affiliates before there is any direct outlay.<br /><br />Growth in experimental media like mobile and social media will be limited as budgets are concentrated on channels with proven ROI. Search is predicted to grow 17% [NMA 2008] despite tough market conditions.<br /><br /><strong>The future of SEO</strong><br />SEO will be a healthy industry to work in during 2009. With economic factors putting pressure on online marketing budgets, SEO will prove a cost effective method of online marketing in 2009.<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-90785741779894140082008-12-25T22:06:00.005+00:002009-01-08T23:40:51.292+00:00Top SEO blog posts of 2008!These are my top blog posts of 2008. I’ve included posts on different subjects to keep it varied and interesting! Have a browse and take in the big SEO stories of 2008. Well the ones I’ve found interesting are here, if you have seen any *really* good ones, add a link in the comments!<br /><br /><strong>SEO Jobs </strong><br />Richard Baxter’s complete guide to getting a job in SEO is aimed at beginners but some of the information and links will be useful to even the more experienced of SEO’s. It is the most recent and most comprehensive guide on getting an SEO job I’ve seen and beats most of the generic advice you find on recruitment sites. <a href="http://www.seogadget.co.uk/how-to-get-a-job-in-seo/" target="_blank">Get a job in SEO</a>!<br /><br /><strong>Conspiracy theories</strong><br />Consistently good blog with affiliate and black hat advice. I always like looking at the affiliate marketing blogs as they always seem to have good technical tips. This article outlines the incredible breadth of information Google gathers from users. While this is quite a frightening prospect, you can see why Google is such a profitable company, being able to target very specific demographics with relevant adverts is great for marketers and the end user. The high valuation of social networking sites like Facebook, Bebo and Myspace is mostly down to the huge amount of information they can collect legitimately. Google has its fingers in so many more pies than social networking though, and this is why it will always know a <a href="http://www.slightlyshadyseo.com/index.php/googles-user-data-empire/" target="_blank">scary amount of information</a> about you, the user!<br /><br /><strong>Usability blog post</strong><br />This great post from SEOmoz, simply points out that links should look like links. While this might seem like stating the obvious, links have changed appearance a lot with Flash and CSS.Take a look at a hard-line usability website, and you’ll find a site that seemingly, has not been redesigned since 1995. The site makes use of very normal looking links and has always stuck to the blue/purple coloured link system. I’d probably want to run a few multivariate tests to check that any radical colour combinations work for your particular site. Find out how to <a href="http://www.seomoz.org/blog/links-should-really-look-like-links" target="_blank">make a link look like a link</a>!<br /><br /><strong>Affiliate blog post</strong><br />While this post is from 2006 I only found it earlier this year. It struck me as a quite a good idea, use your business/personal blog as a way to organise an online poker event and include affiliate links to your poker site of choice. This helps network with your visitors and other blog friends while earning you a bit of cash too. Seems like a <a href="http://www.seoblackhat.com/2006/06/05/seo-poker-tournament/" target="_blank">no-brainer</a>!<br /><br /><strong>WTF 1!</strong><br />Probably one of the most entertaining SEO videos I’ve seen all year, no offence to SEOmoz who also post SEO videos, but this is far <a href="http://www.sproutly.com/2008/06/05/design-coding-by-seo-rapper/" target="_blank">funnier than whiteboard Friday</a>!<br /><br /><strong>Content is king</strong><br />This post is an attempt to find out an actual figure to measure duplicate content. Google always stated it "wanted to reward good behaviour rather than penalise bad".<br />For this reason Google will never release info on their duplicate content guidelines, they don't want us to design content to a minimum specification, they want content to be as good, and as useful as possible. Imagine if there was no quality control, spam would reign and no one would use the Internet because all they would find would be shoddy content. At least they try to <a href="http://www.marketingdon.com/2008/06/creating-unique-content-for-google/" target="_blank">reward great content</a>!<br /><br /><strong>WTF 2!</strong><br />One of my favourite posts this year from The Register. It describes the inner workings of a new high tech search engine, its employees and why, without considerable amounts of Strawberries and Muffins, the new search engine would fail in its quest to dominate the “quantum porn” search niche. Find out more about this <a href="http://www.theregister.co.uk/2008/07/31/inside_cuil/" target="_blank">new fangled search engine</a>!<br /><br /><strong>Merry Xmas and have a Happy New Year!</strong><br />I hope you all continue to read my blog, have a great Christmas and a happy new year, whether you are an SEO, Webmaster or Web designer, have a great 2009!I have some great new posts on the way, so <a href="http://seo-pro.blogspot.com/feeds/posts/default">add me</a> to your <a href="http://seo-pro.blogspot.com/feeds/posts/default">RSS reader</a>!<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-42055410178951785972008-12-04T14:44:00.004+00:002008-12-04T15:11:08.221+00:00Google Search WikiThis collaborative search tool is designed to allow users logged into Google to feedback to Google on the results they see. They have the option to Promote, Remove or Comment on a result. This tool is not new and first appeared in November 2005 (I think) before vanishing again.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiOECCwAmR25a113xMfMu8PN_yW95ovqk4SBI3C_bmGl09rYCnRgV_nf1gSVHiuP5rmGA9HsNC8rrVm1Of1JyLbpU2fYrhMjfZ57652LtDnMUXVzM9rIqfMPZIpfeQW2T1VgSbBEphAfyL/s1600-h/searchwiki.gif"><img id="BLOGGER_PHOTO_ID_5275952264164517442" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 256px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiiOECCwAmR25a113xMfMu8PN_yW95ovqk4SBI3C_bmGl09rYCnRgV_nf1gSVHiuP5rmGA9HsNC8rrVm1Of1JyLbpU2fYrhMjfZ57652LtDnMUXVzM9rIqfMPZIpfeQW2T1VgSbBEphAfyL/s320/searchwiki.gif" border="0" /></a><br /><br />It went live most recently on the afternoon of Thursday 20th November 2008 and is still active now. Users logged in to Google can then customise their results to match their needs. Though the changes made by users will only affect the users when logged in, long term Google will probably use the feedback to alter natural search results for users that are not logged in (normal search results). In the past Google has used real people to ensure quality search results pages (Google filtered out many <a href="http://seo-pro.blogspot.com/2008/05/affiliate-marketing-for-beginners-me.html">thin affiliate sites</a> using human testing) and Search Wiki gives Google another testing source, the logged in user. As well as a source of free testing, it is not anonymous. A Google account will have credit card details, search history, email and more juicy data that Google can use to assign a user profile. Google could then decide that users located in Europe might like video results displayed in their SERPs, and American users might like more Blog results and so on. This is a great post about <a href="http://www.slightlyshadyseo.com/index.php/googles-user-data-empire/" target="_blank" rel="nofollow">Google's Data Empire</a>.<br /><br />While conspiracy theorists can continue being in awe of the huge amounts of data Google collects, there is one burning question posed by Search Wiki...<br /><br />Is this the future of personalised search? If so, where does that leave SEO? How do you optimise for a personalised search?<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-44486737892257824472008-11-19T00:21:00.004+00:002008-11-23T23:33:05.021+00:00Writing content with SEO in mindI have put this article together so general web editors and content writers can find an effective way to write good content that will be optimised for search engines. I’ve worked in various organisations as an SEO. Usually the process starts with a brief for the content to be written and once the content is signed off, the text is optimised for SEO purposes.<br /><br />The most important content on a website should always be overseen by an SEO professional, however all content needn’t have the same level of attention. Although there are obvious candidates for this lower priority content (Terms and conditions, Legal stuff and anything else that won’t drive converting traffic), there are various other bits and pieces that a competent copyrighter can work on without being overseen by an SEO.<br /><br />I’ve put together some basic SEO guides suitable for copyrighters, content people and aspiring SEOs. This should help you write content that is good for users and performs well on the search engines.<br /><ul><li>What are you writing about?</li><br />Focus on the subject matter and don’t drift too far off topic. Users are fairly impatient and will be tempted to go elsewhere if the content rambles. Keep asking yourself, “What am I writing about?” to keep your work targeted.<br /><br /><li>Vary key terms</li><br />Are there other words used to describe what you are writing about? Try to broaden the range of words used in the content by including other variations. Consider the term “Online Marketing”. Other terms you might want to include: “Internet Marketing”, “Digital Marketing” and “Search Marketing”.<br /><br /><li>Keep concise</li><br />Remove unnecessary or frivolous language. Users will look for concise accurate information. Any unnecessary waffle will result in an impatient user likely to go elsewhere. Users are very quick to judge a webpage and its content (about 50 milliseconds) so get to the point quickly and always consider your user as "time poor".<br /><br /><li>Check spelling</li><br />I am amazed by the amount of “professionally” written content that includes various spelling errors. Make sure you read through the work you’ve done. Any user that spots a spelling mistake may be tempted to look for an error free website.<br /><br /><li>Keep concise!</li><br />I have repeated this tip because I continue to witness people write content for web as though it is the same media as print. This is such an incorrect way to think, just as stupid would be having hyperlinks on a newspaper! Be brutal when cutting down on uneccessary words. People like the web because it is fast, so keep it that way. Remember that todays web user is likely to be a real <i><b>multi</b>media</i> user. By that I mean they use the Internet while watching TV or while on the phone or reading a magazine. Slowing them down by being overly descriptive or complex will give them good reason to go to your competitors site!<br /></ul><br />These simple tips will allow you to write decent content suitable for use on the web. Keeping the writing concise is the most important point; I find it painful to read content on the web that is unnecessarily complex and long-winded. Keep sentences short and easy to read. This makes for a way better user experience. SEO benefit will come naturally to any article written by someone that takes heed of these notes!<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-17564677552569857032008-11-14T21:47:00.010+00:002008-11-15T23:55:00.084+00:00Multivariate TestingMultivariate testing allows the testing of different versions of a webpage to accurately identify the most effective one. Visitor statistics and interactions are measured to show the difference in performance.<br /><br />Multivariate testing looks at “elemental contribution”; the elements that contribute to an increase/decrease in conversion. These elements range from the colour of a link to the length of a form on a page.<br /><br /><strong>A tailored process</strong><br />This will help you to understand the "triggers" that influence conversion. It is particularly important to remember that the changes that work on some websites will not work on others. If by changing the colour of a submit button from green to red improves conversion, the same change won't necessarily work on another site. Multivariate testing is a process tailored to your own site.<br /><br /><strong>How to test</strong><br />-Select the tool you want to use to test (A list of software is available at the end of this post)<br />-Design test (Test bounce rate on the homepage? Or conversion rate on the payment area?)<br />-Develop creative (What elements will you change? The font? The text on the page?)<br />-Implement code (This activates the Multivariate testing and will send users to different pages)<br />-Monitor and learn<br />-Repeat (Look at other elements that can be changed or improved)<br /><br /><strong>The benefits of Multivariate Testing</strong><br />Multivariate testing can be used to justify design and layout changes. Instead of relying on the "gut feel" of your designers, the test results will make the decision for you. You can use MV results to put some support behind any design ideas you suggest.<br /><br />You can remove any subjective arguments and opinions about the design and layout of your site and use Multivariate testing results to justify changes. This is very useful when working client side in large corporate environments. It can show loss in conversion/revenue which is a powerful way to get support from senior managers. See more <a href="http://seo-pro.blogspot.com/2008/09/in-house-seo-tips-and-advice.html">in house SEO</a> advice.<br /><br /><strong>When Multivariate testing remember...</strong><br />-You are testing with real people.<br />-Unlike A/B testing, Multivariate testing allows you more potential combinations.<br />-You need to collect a substantial amount of data to support a decision to change a webpage permanently. Decide how substantial the amount needs to be beforehand.<br />-Good test results are sometimes unexplainable and might even go against common usability thinking or advice.<br />-To combine testing with other technology like gaze trails and heatmap imaging to help decide what elements to alter and test.<br />-To test pages that will make a difference, test key landing pages.<br />-Make things simple and easy for users (See Paradox of choice below).<br /><br /><strong>The Paradox of choice</strong><br />Faced with two much choice a consumer will often choose not to purchase. This is because the increased cognitive thought needed to make a decision will burden the user too much. This is a key thing to remember when choosing what element to alter when Multivariate testing. Keep calls to action short and simple. Often text on a button performs better when kept short: "Submit" would usually perform better than "Submit your email details". This is just because a shorter piece of text requires less brain power to interpret.<br /><br /><strong>Multivariate Testing software</strong><br /><a href="http://www.google.com/websiteoptimizer" target="_blank" rel="nofollow">Google Optimiser</a><br /><a href="http://www.maxymiser.com/" target="_blank" rel="nofollow">Maxymiser</a><br /><a href="http://www.optimost.com/" target="_blank" rel="nofollow">Optimost</a><br /><a href="http://www.omniture.com/en/products/conversion/testandtarget" target="_blank" rel="nofollow">Omniture test and target</a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-2708909940992527398.post-57087014908552317342008-10-27T21:41:00.000+00:002008-10-27T23:44:21.817+00:00eBay to expand into Jobs, Property and Travel<strong>eBay.co.uk is looking to diversify its auction model into new business areas. It was revealed that the site was in talks with several big brands to support its move into Jobs, Property and Travel.<br /></strong><br />The site's "Motors" channel is its most successful niche development. Although eBay has tried to make a travel channel work in the past, they have decided to get help from one of the bigger travel companies in the UK (<a href="http://seo-pro.blogspot.com/2008/10/affiliates-xl-at-selling-holidays.html" target="_blank">not XL holidays...</a>) While eBay.com uses the excellent Expedia as a <a href="http://pages.ebay.com/travel/index.html" target="_blank">branded travel partner</a>, the UK site is still out for tender. A joint revenue share will be available for the right company with a big enough brand and a capable development team.<br /><br /><strong>Recruitment websites</strong><br />As the recruitment and property markets have taken big financial hits recently, travel will be probably be the channel developed first. It will be interesting to see how a Jobs section will function with eBay's community.<br />I have worked on numerous recruitment websites and count myself as an expert at recruitment SEO and while each recruitment site works within its own niche, all sites function in more or less the same way so any new or original functionality would attract candidates.<br /><br />The auction model won't need to be applied to each of the new channels and Buy It Now could be a good option for some of the products and services on offer. eBay will be quite flexible and will welcome creative ideas to provide a compelling service in these areas.<br /><br /><strong>Travel websites</strong><br />While several travel sites struggle with the volatile fuel prices, the biggest companies, Thomson and First Choice continue to achieve good levels of profit, this stems from the general lack of confidence in smaller travel companies after <a href="http://seo-pro.blogspot.com/2008/10/affiliates-xl-at-selling-holidays.html" target="_blank">XL</a> went bust and left 80,000 people stranded. eBay would want to work with a larger brand for this project too, so First Choice/Thomson would be most likely to begin the partnership with eBay.<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-36203912772497263742008-10-10T09:30:00.001+01:002008-10-10T20:16:19.273+01:00Last Click Wins? The Online Marketing Lottery<strong>The "</strong><a href="http://www.e-consultancy.com/news-blog/364841/rip-last-click-wins.html" target="_blank"><strong>Last Click</strong></a><strong>" model is a system that attributes a sale to the online marketing channel that got the sale. So if a user clicks on your PPC ad on Google and proceeds to buy from your website, PPC is attributed the sale. If we know that PPC generates 40% of your weekly sales, you can </strong><a href="http://www.bplans.com/common/calculators/ppcroi.cfm" target="_blank"><strong>calculate spend for PPC</strong></a><strong>. You can do the same with all the channels using various website tracking and analytics software. Some of the other channels include: natural search (SEO), paid search (PPC), display advertising (banners and placements) and email (marketing newsletters).<br /><br />Your online marketing channels should perform better as a whole than in isolation. While this seems like an obvious statement, I mean it is because of the other supporting channels you "Warm up" the customer.</strong><br /><br />So a channel that is not attributed a sale (using the "Last Click" model), may have helped a sale happen in another channel. This is the "Warm up" process.<br /><br />Here is an example:<br /><br /><strong>1. A user reads a positive review of your garden furniture on an affiliate site.</strong><br /><br /><strong>2. The user sees the garden furniture brand name on the affiliate site.</strong><br /><br /><strong>3. The user searches Google for the official site.</strong><br /><br /><strong>4. The user finds the official site in the natural search results and purchases.<br /></strong><br />So all credit goes to the SEO (Natural Search) marketing channel, when the affiliate channel helped the process, and might have swayed the user in the purchase.<br /><br />The <a href="http://www.clickz.com/showPage.html?page=3626112" target="blank">Last Click model doesn’t reflect the combined effect of all the channels</a>. Ideally we would want the Affiliate <em>and SEO</em> channels to be credited with this sale. Otherwise, a quick look through our sales chart will show Affiliates contributed no sales. An online marketing manager might then decide to scrap their Affiliate channel, because they didn't see where it contributed value to the user journey.<br /><br />Solving this problem will take more advanced <a href="http://www.microsoft.com/presspass/press/2008/feb08/02-25EngagementMappingPR.mspx" target="_blank">Clickstream Analysis software</a>, but as all E-Business depends on <a href="http://www.e-consultancy.com/news-blog/365389/esure-plans-smarter-digital-campaigns-with-new-media-mix-service-which-looks-beyond-last-click-wins.html" target="_blank">accurately plotting the user journey</a>, this software is either in use now or <a href="http://www.imediaconnection.com/content/18839.asp" target="_blank">in development</a>.<br /><br />Ecommerce will be a great place once this software is available commonly. The level of detail in which you can measure the performance of your online marketing spend will only encourage businesses to go online. While initially there could be some <a href="http://www.opsi.gov.uk/Acts/Acts1998/ukpga_19980029_en_1" target="_blank">data protection</a> issues and users against in depth tracking, in time this will be less of a problem.<br /><br />Good clickstream analysis will enable E-Commerce to become even more cost effective and predictable; where else can you get that right now?<div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-50816002090875893222008-10-03T20:40:00.006+01:002008-10-05T17:07:10.210+01:00Affiliates XL at selling holidaysA friend of mine booked a holiday this summer to a resort in Spain. He spoke about how he'd enjoyed his time and how he'd booked online. (This was all prior to the recent XL closure and all the panic in the travel industry). He mentioned the name of the company and asked me how and why they could sell holidays online without a shop.<br /><br />I casually searched the company and found the site, and as I went into an oft repeated speech about the cost benefits and secure transactions available to users online, I discovered the site was actually an affiliate website. The smug expression on my face went as soon as I saw all the affiliate links.<br /><br />Noticing my sudden silence, my friend asked what was wrong… Well, nothing really, I’d just found an affiliate site that did a really good job of letting a user search and find a suitable holiday without the site looking like a complete mess of spam links and “optimised” copy about <u>cheap flights</u> and <u>holidays to Florida</u>. This site looked like the product of a good design and development team, and not something penned by Stevie Wonder with the input of a khazakstan based usability consultant called Borat. I was even more shocked to realise my friend had bought via the affiliate too. (I’d heard of travel and holiday affiliates generating serious money, but I was never totally convinced. This might be because affiliate marketing still hasn’t shaken off its dodgy spam image, even though it generated over £3b of sales last year in the UK alone.)<br /><br />This brings me onto the importance of the function and interactions you offer users on your site. What struck me about the affiliate site was that there was functionality that benefited the user rather than endless amounts of copy sprinkled with some SEO links and affiliate tracking links. They have probably realised faster than several big name companies, that having a webpage with an actual purpose and use for a user is about as good as a well SEO'd site.<br /><br />The intelligent affiliate sites worked out long ago that they were not the experts on travel, so why try to compete with Thomson on that front? Play to your own strengths, that’s what they say. Their strength was in SEO/web design and online marketing and so on. So they focused on where they could be superior to Thomson, that brought about innovations like interactive maps, RSS deal feeds and so on.<br /><br />I have always thought that an affiliate site needs to compete in a different area to add value. Instead of competing with them, the affiliate should be looking at where their client is weak and targeting that area. The affiliates that do this usually have the sites you find and actually use instead of just being dazzled by the "optimised" copy.<br /><br /><strong>A footnote to XL holidays</strong><br />This must be quite a frustrating read for ex-employees of XL travel, it seems the only winners in travel at the moment are the very big brands and the travel businesses that are small and don’t depend on the volatile fuel market (affiliates and partners for example). They can survive the current storm surrounding the travel industry. The other smaller brands will be viewed as a <a href="http://www.paddypower.com/bet?action=go_type&category=SPECIALS&disp_cat_id=&ev_class_id=45&ev_type_id=10368&ev_oc_grp_ids=86563&bir_index=" target="_blank">high stakes gamble</a> by the customer, and many more will go bust.<br /><br />How low can the airlines go before they begin to run at a loss? Can Ryanair and EasyJet run anymore efficiently and make profits?<br /><br />Plenty of websites will get some serious traffic from the flurry of searches for “XL”. Most companies in this area have brand pages that have <a href="http://www.cheapflights.co.uk/airlines/XL-Airways/" target="_blank">optimised text</a> to <a href="http://www.directline-holidays.co.uk/XL%20Holidays" target="_blank">pick up searches</a> for their <a href="http://www.thomascook.com/xl-assistance/" target="_blank">ex-competitors brand</a> terms.<br /><br />The fast acting sites are usually the ones that understand the web best in any industry.It’s probably the cheapest and most efficient way to get passengers, so I imagine seeing a few offline agents being shut down and the money being invested where it works harder.<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-36589756190813814952008-09-15T21:09:00.005+01:002008-10-05T17:08:02.241+01:00In House SEO tips and advice part 2Continuing from my last post about <a href="http://seo-pro.blogspot.com/2008/09/in-house-seo-tips-and-advice.html">In House <span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEO</span></a> advice. Read on to find out how to deal with <span class="blsp-spelling-error" id="SPELLING_ERROR_1">SEO</span> issues in a corporate environment.<br /><br /><strong>Repeat problems</strong> - certain problems can continue to appear because staff are uninformed or looking for a quick fix. I spotted repeated use of "meta refresh" on a site and this looked like an automated script that needed removing, such was the consistency of the code and placement. Instead I found there to be a step by step redirect process that <span class="blsp-spelling-error" id="SPELLING_ERROR_2">developers</span> would follow, so I had to change this process and educate staff so they knew why they were doing what they were doing.<br /><br /><strong><span class="blsp-spelling-error" id="SPELLING_ERROR_3">SEO</span> champions</strong> - I selected staff that would become <span class="blsp-spelling-error" id="SPELLING_ERROR_4">SEO</span> champions. These would be trained in basic <span class="blsp-spelling-error" id="SPELLING_ERROR_5">SEO</span> issues and be assigned the task of notifying me when they came across a problem. I could then solve the problem myself with the member of staff there so they could understand the process. This helped to spread my influence better than being just a single <span class="blsp-spelling-error" id="SPELLING_ERROR_6">SEO</span> in a global multinational. It's a bit like being in charge of an army... One general needs lieutenants and sergeants to help communicate the strategy... even with mobiles/blackberry phones and email, communication in these large companies is best done face to face. Emails are just too easy to ignore! Having these other members of staff on your side makes your job easier to do well.<br /><br /><strong>Projects</strong> - You cannot micro manage everything on a site, instead use automated scripts to assign a process for a title tag/meta description. Where dynamic optimisation is not possible, train up an <strong><span class="blsp-spelling-error" id="SPELLING_ERROR_7">SEO</span> champion</strong> for that part of the business. If this is possible, write up a step by step guide to the basics... Writing good titles, good descriptions and good content etc. While the work they do might not be perfect <span class="blsp-spelling-error" id="SPELLING_ERROR_8">SEO</span>, it might just win a bit more revenue than without this help.<br /><br /><strong>Automate</strong> - Establish a link policy, big companies usually work with 3rd parties so look for an opportunity to include a return link to a suitable page as part of the agreement or contract with these 3rd parties.<br /><br /><strong>Focus on the big picture</strong> - It gets annoying seeing broken links and duplicated title tags but working on huge sites will always throw up problems and errors. Do work that will improve the bottom line rather than focus on making 5000 perfect title tags (do that if you can though!). Big companies listen where money is concerned, if you double revenue on natural search, they will listen when you say you need development time to fix the broken title tags... Always remember that you are measured on cash and not quality! Once you prove your worth you will earn respect <em>and that much needed development time...</em><br /><br />A narrow focus doesn't work is a corporate environment. I am responsible for natural search and I often find broken links on the sites I manage. I could fix them myself, but with a 10 strong team of <span class="blsp-spelling-error" id="SPELLING_ERROR_9">copyrighters</span>, it will be a full time job. Instead, I found the <span class="blsp-spelling-error" id="SPELLING_ERROR_10">pre</span>-go live checklist that the <span class="blsp-spelling-error" id="SPELLING_ERROR_11">copyrighters</span> use to check content before go live, and made sure a best practice link instruction and check was included. <span class="blsp-spelling-error" id="SPELLING_ERROR_12">SEO</span> on this scale makes it impossible for you to be involved on every individual project so you must look to extend your influence as wide as possible. This is no role for a shy retiring type. Your ideas will conflict with others and compromise is often the result. This will annoy some agency <span class="blsp-spelling-error" id="SPELLING_ERROR_13">SEOs</span> that more or less have their clients over a barrel (either do as I say or risk inferior results)<br /><br />Some people will never understand <span class="blsp-spelling-error" id="SPELLING_ERROR_14">SEO</span> properly because they focus on... Why are we only #2 for "brand search term" ? We need to be at #1! I don't care if our revenue has quadrupled since the start of the year. Some of these you will need to ignore, some you should ignore but will often have to do something. You need to be a bit bloody minded, you don't get anywhere by trying to please everyone, you'll only realise that this is a promise only fools make!<br /><br />Once you are a proven money generator you can recommend improvements without having to make massive business cases. This is how to <span class="blsp-spelling-corrected" id="SPELLING_ERROR_15">succeed</span> as an in house <span class="blsp-spelling-error" id="SPELLING_ERROR_16">SEO</span>. Focus on project work, by this I mean, establish what problems you want to solve (meta description and title tags on the entire site) and get together a team to do this. Contact your <span class="blsp-spelling-error" id="SPELLING_ERROR_17">SEO</span> agency if you have one and get them started on Keyword research. Once you have completed this task, you can cross it off the list.<br /><br />The advantage of working in this way is that you become less <span class="blsp-spelling-corrected" id="SPELLING_ERROR_18">focused</span> on the 1 bit of missing description on the "contact us" page and more <span class="blsp-spelling-corrected" id="SPELLING_ERROR_19">focused</span> on fixing links on the whole site. If you didn't work in this structured way, you'd be forever working on the <span class="blsp-spelling-error" id="SPELLING_ERROR_20">CMS</span> fixing links, correcting misspellings and html code. On the sites I work with, this would be a lifetimes work...<br /><br />Good luck!<br /><br /><strong>Read part 1 </strong><a href="http://seo-pro.blogspot.com/2008/09/in-house-seo-tips-and-advice.html"><strong>In House <span class="blsp-spelling-error" id="SPELLING_ERROR_21">SEO</span> tips</strong></a><br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-85744850055010561262008-09-06T00:55:00.020+01:002008-10-05T17:08:30.047+01:00In House SEO tips and adviceI've witnessed a few opinions on in house or client side <span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEOs</span> recently and I've decided to add to this debate with my own experience. I have already blogged about my experiences of dealing with <a href="http://seo-pro.blogspot.com/2008/05/dark-side-of-seo-in-house-idiots.html">other in house <span class="blsp-spelling-error" id="SPELLING_ERROR_1">SEO</span> "experts"</a> and I continue to hear of people working in client side <span class="blsp-spelling-error" id="SPELLING_ERROR_2">SEO</span> jobs with little or no experience in <span class="blsp-spelling-error" id="SPELLING_ERROR_3">SEO</span>. This is often because large companies that need in house <span class="blsp-spelling-error" id="SPELLING_ERROR_4">SEOs</span> will often promote from within their existing team. Because of this, in house <span class="blsp-spelling-error" id="SPELLING_ERROR_5">SEOs</span> can be less experienced.<br /><br />Many agency <span class="blsp-spelling-error" id="SPELLING_ERROR_6">SEOs</span> will have an abundance of technical knowledge and expertise. Where they will struggle is with the unique problem of working within large corporate environment.<br /><br />As I have experience of both agency and client side <span class="blsp-spelling-error" id="SPELLING_ERROR_7">SEO</span> positions, I thought I would sum up some of the additional skills needed by an in house <span class="blsp-spelling-error" id="SPELLING_ERROR_8">SEO</span> to succeed in the corporate in house role.<br />Most sites I worked as an agency were small and accessible. This is usually different client side. I work on sites that I am not permitted access to via FTP and various different teams are responsible for each area on the site. The many groups and stakeholders within a large corporate can make persuading people to listen to you and your ideas difficult. This poses many new problems for an in house <span class="blsp-spelling-error" id="SPELLING_ERROR_9">SEO</span> used to the agency work process, you need a business case for your new idea to justify it to key staff before you can even think about implementing it!<br /><br /><strong>Influence </strong>-you need to be seen and heard. You should be approachable and easy to speak to - this helps staff consult with you and you can build up a rapport with your colleagues. These colleagues can be from all parts of the business so you need to be patient with the ones that don't understand the web. These can often be the most rewarding people to work with because they are happy to be learning something new. This is one of my favourite elements of the job.<br /><br /><strong>Expert</strong> - Remember that you need to be the expert, make sure people are aware of this, otherwise you may be seen as a lightweight with no real expertise. The problem with <span class="blsp-spelling-error" id="SPELLING_ERROR_10">webdesign</span> and <span class="blsp-spelling-error" id="SPELLING_ERROR_11">SEO</span> is that people tend to think they understand how they work (probably why this industry has plenty of people in work that are far from being actual experts).<br /><br /><strong>Control </strong>-You must be in control of your agency or team. What input do they have? Is it technical or strategic?<br /><br /><strong>Networking</strong> -Find out who the key stakeholders and decision makers are. This will save you from having numerous meetings with people that cannot benefit you (large companies are filled with people that are obsessed with waste of time meetings)<br /><br /><strong>Stamina</strong> - I'm not even joking on this one... You will be put in numerous meetings and while some of these might seem tiring, you might find your key decision makers in here. I was dropped into a "big" meeting with Google and <span class="blsp-spelling-error" id="SPELLING_ERROR_12">Youtube</span> in my first week and it can be quite a daunting time for the newbie - in front of important colleagues and companies. You don't want to slip up here! Make sure you can concentrate and contribute in these meetings too!<br /><br />I don't want any grief from agency types proclaiming their superiority either, I've worked agency side too and working client side might seem like a cushy job to some, it is very hard work. It is very rewarding though and working within a team of industry experts allows you to become very knowledgeable in <span class="blsp-spelling-error" id="SPELLING_ERROR_13">SEO</span> in that specific area.<br /><br /><strong>Some general tips </strong><br />Always measure the <span class="blsp-spelling-error" id="SPELLING_ERROR_14">KPIs</span> (Key Performance Indicators - These could be overall traffic, bookings and conversion rates) you can then document your <span class="blsp-spelling-error" id="SPELLING_ERROR_15">SEO</span> success. Look at the historic performance of existing pages before you improve the functionality on them. You can refer back to your performance improvements and as well as looking good on your CV, they can support your cause and stakeholders will be impressed and willing to listen. Your only problem is that you are responsible for this, so make sure you can access appropriate stats.<br /><br /><strong>Look for shortcuts</strong><br />Large corporate companies are not always that efficient and trying to get work done with an agency frame of mind won't work. Look for any opportunities to get work done quickly and easily. Is there an offline brochure with text you can adapt for use on the site? Can you train the <span class="blsp-spelling-error" id="SPELLING_ERROR_16">copyrighter</span> or content team to put content together <span class="blsp-spelling-error" id="SPELLING_ERROR_17">SEO</span> friendly text with internal links?<br />Instead of link building in the normal way, what about a linking policy with 3rd party sites or affiliates?<br /><br />Make use of <span class="blsp-spelling-error" id="SPELLING_ERROR_18">UGC</span> (User Generated Content), big sites get more offline advertising and more brand searches, make use of the huge traffic benefits by providing users with the facility to add comments or reviews etc. This will then drive more traffic to the site and add to the <span class="blsp-spelling-error" id="SPELLING_ERROR_19">indexable</span> content as well as providing a valuable function for users.<br /><br />Social networking buttons can mobilise this <span class="blsp-spelling-error" id="SPELLING_ERROR_20">UGC</span> without you having to lift a finger! Just moderate the <span class="blsp-spelling-error" id="SPELLING_ERROR_21">UGC</span> to keep the content quality, this will maximise the potential of the content being mobilised.<br /><br />Read part 2 <a href="http://seo-pro.blogspot.com/2008/09/in-house-seo-tips-and-advice-part-2.html">In House <span class="blsp-spelling-error" id="SPELLING_ERROR_22">SEO</span> tips</a><br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-35435868921629712492008-08-14T20:45:00.009+01:002008-10-05T17:09:25.821+01:00Yahoo! Search MonkeyThis is the new search application developed by Yahoo! It allows "selected" users to display enhanced content within the search results. These appear as search results with various additional functionality and display options.<br /><br /><a href="http://us.search.yahoo.com/search?fr=lo&p=site%3Ayelp.com+restaurant" target="_blank">Restaurants on Yelp.com</a> have had Search Monkey enabled on URLs. Yahoo! recognises these URLs as "enhanced results". These "enhanced" results have links to: User Reviews, Photos, Write Review and the restaurant page itself. As well as links, the site displays a Yelp.com user rating out of 5 stars and the address and phone number of the restaurant too. This is great for users who want information quickly (who doesn't?) and while the link to user reviews probably breaks a usability guideline (two apparently different links going to the same place), I think this particular take on search monkey is pretty good.<br /><br />Each <a href="http://developer.yahoo.com/searchmonkey/" target="_blank">Search Monkey</a> result has its own default features. These are Close, Mail to friend, and Help.<br /><br />A key aspect to remember with Search Monkey is that it is only offered to a few select sites. This is to keep quality up and to make sure Yahoo! is not overladen with clients that are having problems. Once the service is available to more people, the Yahoo! help service for Search Monkey will not be around, so expect some less well-thought-out Search Monkey results to appear. The service has been designed so making a real mess is difficult though.<br /><br />Yahoo! has done a great job of Search Monkey and I have heard early testing figures that suggest the "Enhanced" results will improve clickthrough (or likelihood to click) of between 3x and 7x.<br /><br />I have put together a Yahoo! Search Monkey ad for a top client and I will keep an eye on results...<br /><br /><b>What standard SEO can learn from Yahoo! Search Monkey</b><br /><br /><strong>Yahoo Search Monkey is free<br /></strong>-Provide free content/newsletters/RSS/advice etc on your site, it helps to naturally attain traffic and readership.<br /><br /><strong>Anticipate what the user is searching for<br /></strong>- Can you speed up the process for <strong>powerusers</strong>? Put related links on a landing page. This will help users find other content they might like quickly.<br /><br /><strong>Avoid overly commercial/sales messaging</strong><br />- No one likes a salesman, so why plaster sales messages over your site like a desperate double glazing salesman throwing brochures around?<br /><br /><strong>Each deep link should go to a seperate URL (like I said earlier)</strong><br />- Why have seven links all named differently on a webpage? It will confuse the user and make you look as though you don't understand <a href="http://en.wikipedia.org/wiki/Human-computer_interaction" target="_blank">HCI...</a><br /><br /><strong>Don't use stock photography or clip art or irrelevant pictures</strong><br />- What is more frustrating than seeing a picture of a product you want only to be faced with something completely different? That Ipod pic might improve clickthroughs, but when they see the budget mp3 player, you'll be boosting your bounce rate with users that suddenly want to go elsewhere.<br /><br /><strong>Increasing the amount of deeplinks on the result will increase the perception of complexity when the user sees the ad</strong><br />- bear this in mind when targeting the ad (or any other element of your online marketing) for non technical people<br /><br />-Remove pointless links on a webpage and place targeted/relevant links so powerusers can quickly find what they want.<br /><br />These are like shortcuts, a less experienced user won't always use. On the other hand, you need to cater for advanced users by helping them to find what they want quicker.<br /><br /><strong>Title optimisation</strong><br />Keep the relevant keyword to the left and put your page name/brand on the right<br />The user can quickly see whether the page is relevant and not have to read through "your company name......" before finding words relevant to their search. A user scans text very quickly, so you must make it easy for them to find text relevant to their search, they will scan a search result in 250 milleseconds...<br /><br /><strong>When writing for the description area use neutral language and state facts rather than sales speak</strong><br />-This helps a user trust the site and the content.<br /><script type="text/javascript"><br />var URL = window.location.href;<br />document.write("<a href="http://sphinn.com/submit?url="><img src="http://bloggerdesign.com/downloads/sphinn.png" border="'0'" alt="'Sphinn'" title="'Add" /></a>")<br /></script><br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-26065749311817836122008-08-09T14:28:00.002+01:002008-10-05T17:10:12.300+01:00Google KnolThe Google version of Wikipedia, <a href="http://knol.google.com/" target="_blank">Knol</a> is the fairly new service that allows users to write articles on whatever they have knowledge on. This is to emphasise the importance of an article being written by someone who is an expert in their field.<br /><br /><strong>Authorities</strong><br />This stringent quality control is similar to how Google wants webmasters to be "Authorities" in their area of expertise, this is apparently key to getting a website to achieve a top ranking position. This is quite idealistic and demanding for webmasters, but it does place importance on quality of content which is great. Without this, the internet could have become so overladen with spam that users would never find what they wanted. Well done Google.<br /><br /><strong>Dominant rankings<br /></strong>With Knol, Google has the chance to properly control the information published there and place greater emphasis on "Authorities" and people with unique knowledge. They could potentially alter the position of Knol pages on the Google SERPs too. By making Knol easier to login and publish articles than Wikipedia, it makes it *potentially* one of the biggest user generated content websites. Knol will, in time have <a href="http://www.google.co.uk/search?hl=en&rls=DVXA%2CDVXA%3A2005-16%2CDVXA%3Aen&q=random&meta=" target="_blank">coverage to rival Wikipedia</a>, it will have a page ranking for just about every search term ever...<br /><br /><strong>Wikipedia</strong><br />While Wikipedia relies on a large amount of inlinks and consistant traffic and readership to ensure it ranks highly, what's stopping Google from being evil* and artificially improving the position of Knol pages on the Google SERPs? They could always argue that as Knol articles focus on "experts" and "authorities" on a given subject, they will rank higher... Remember how to get a top ranking page? See "<strong>Authorities</strong>"<br /><br /><strong>Another conspiracy?</strong><br />So what does Google get out of all this? Well, the big difference between Wikipedia and Knol, is that one is owned by a not for profit company and one is owned by, perhaps, the biggest money spinner of all time, Google. Google has got a revenue generating strategy for Knol, and this is to place its Adsense programme all over the UGC articles created by you and I. Now, I am sure that providing the Knol users with some revenue via Adsense is great, but does this steer content away from being measured on quality?<br /><br />People will always criticise Wikipedia for the inaccuracies and downright lies on its articles, but for such a massive site, it deals with this pretty well, and mostly the content is good. If Knol is easier to create an account on, I'm going to bet that content will be terrible compared to Wikipedias. How will Google monitor all of this? Easy, by watching their bank balance grow...<br /><br /><hr /><br /><br />* - Google is now officially evil after it monetised brand names that it didn't own on PPC. How much money has it made from the PPC brand issue since it went live?<br /><br /><a href="http://www.marketingpilgrim.com/2007/12/google-runs-out-of-content-to-monetize-wants-you-to-build-more.html" target="_blank">A funny headline on this post about Knol</a>. If that didn't cut to the chase, nothing does! Here is an example of <a href="http://knol.google.com/k/matt-sanchez/a-dark-knight/3b5n6928pkg13/2" target="_blank">"quality"</a> content generated by an expert/authority. Or is it just very poorly written and researched? Does this still count as the work of an expert/authority on film reviews?<br /><br />An example of "quality" content generated by an expert/authority. Or is it just a <a href="http://knol.google.com/k/adam-goldfine/batman/1jdodvmjjgoyc/30" target="_blank">Wikipedia article that has been pasted in?</a><br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-69141936249627645052008-08-05T22:50:00.001+01:002008-10-05T17:10:41.576+01:00Cuil the new search sensationCuil is the new search engine formed by former Google engineers. Cuil apparently has more of the Internet indexed than Google. That is far from its only unique selling point however and Cuil includes a unique search results page, which after years of looking at Google, Yahoo and MSN's, it looks refreshing and easier on the eye, displaying results in up to 3 columns by 4 rows.<br /><br />This displays a lot of text about each page included in the results and along with the grid style display, it reads like a quality news website in some cases.<br /><br /><strong>Looking for The Dark Knight on Cuil</strong><br />The results page also includes pictures to add interest to sometime dreary results pages.<br />The search itself is slightly odd at times. Cuil will add various media to its results like video clips, but a search for <a href="http://www.google.co.uk/search?hl=en&q=dark+knight&meta=" target="_blank">Dark Knight on Google </a>triggers that this is a recent movie related search, so a movie trailer is the first result I get, followed by a news article and the usual official site, Wikipedia and IMDB site results.<br /><br /><strong>Time sensitive queries</strong><br />I have always thought that Google is good at judging when to include news pages at the top of the first results when it suits the search query. The related news articles that appeared on my query were great, a news article on the bloopers in The Dark Knight, and a movie trailer and cinema showing-time search.<br /><br />That is great, both relevant and high quality. Cuil does not seem to rate the popularity of the query as highly as Google. Googles toolbar will suggest Dark Knight from me typing in only "Dar". Cuil includes a suggestions drop down and this suggests either Darty.com or the keyword "Dark", ignoring the sudden increase in searches for "The Dark Knight" over the last few months. I'm sure Cuil will improve it's search offering in time but it is up against Google, who in my opinion do search very well.<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-2708909940992527398.post-79031899259545758962008-07-21T20:53:00.001+01:002008-12-12T01:35:52.523+00:00SEO friendly IframesWant an <span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEO</span> <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">friendly</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Iframe</span>? Or something that looks just like an <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Iframe</span> but will allow all content contained on it to be indexed by Google <span class="blsp-spelling-error" id="SPELLING_ERROR_4">et</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_5">al</span>? Fool your <span class="blsp-spelling-error" id="SPELLING_ERROR_6">SEO</span> mates with this little bit of code:<br /><br /><a href="http://3.bp.blogspot.com/_tCAzVPqtAag/SIT0c5LdvTI/AAAAAAAAAB8/e-m3WtF2VmY/s1600-h/div1.gif"><img id="BLOGGER_PHOTO_ID_5225570244879039794" style="CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_tCAzVPqtAag/SIT0c5LdvTI/AAAAAAAAAB8/e-m3WtF2VmY/s320/div1.gif" border="0" /></a><br /><br /><br />This cool <span class="blsp-spelling-error" id="SPELLING_ERROR_9">inline</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_10">CSS</span> Div will allow the content to scroll if it can't fit within the width and height that you set the Div. I'm about to set live a couple of websites that will use this as an expandable navigation area. The cool thing is, you will never run out of space. Obviously you will have to consider usability because your users won't want to scroll down all day long.<br /><br />For you HTML <span class="blsp-spelling-error" id="SPELLING_ERROR_11">phobes</span>, copy the code, paste into notepad and change the notepad file from a .<span class="blsp-spelling-error" id="SPELLING_ERROR_12">txt</span> to a .html file and open in your browser of choice!<br /><br />Voila! An <span class="blsp-spelling-error" id="SPELLING_ERROR_13">SEO</span> friendly <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Iframe</span>. Whatever next?<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-2708909940992527398.post-2946089536834415112008-07-13T22:32:00.001+01:002008-10-05T17:11:41.927+01:00Affiliate Marketing for beginners (Me)...I have no experience of affiliate marketing whatsover, but I'm constructing a new website purely for affiliate purposes. I'm going to throw myself into it and see what happens. I'll post the details of this site on here once it's done.<br /><br /><strong>Thin Affiliates</strong><br />I've researched various areas on affiliate marketing and it would seem that site quality is very important. I've heard people talk of cutting commission paid to low quality affiliate sites that add no value to the users journey. As well as this, the 2005 Google report on "Thin Affiliates" made it clear that Google doesn't want poor affiliate sites clogging up their SERPs (A common strategy with affiliate websites).<br /><br />This increasing pressure to design well laid out and good quality affiliate sites will put a lot of less skilled affiliates out of business. I'm not too hot on the whole affiliate business myself, but I won't have any trouble coming up with a high quality website with good usable SEO'd content.<br /><br />I don't think this is bad news for affiliates at all, it just improves the overall quality of sites and actually adds value, rather than adding spam! The same goes for dodgy Adsense sites, this is a great way to earn commission and Google does all the hard work. All you need is a website with great content (an area you are interested about always helps). There is always room for a great website with a unique content offering, whether you are a <a href="http://www.fionaharrold.com/" target="_blank">life coach</a>, a <a href="http://fastlane.gmblogs.com/">managing director</a> or an addictive <a href="http://www.shockwave.com/content/shuffle/sis/shuffle.swf" target="_blank">games designer</a>, people will always be interested in specialist areas.<br /><br /><strong>Content is King!</strong><br />I think this is an important point when you set out to design an affiliate website because there are so many affiliate programs, you will always be able to find one suitable for your content. I would focus on developing great content on a subject you are experienced and knowledgeable on. Then find an affiliate program to suit it. If you can't find suitable programs on Commission Junction and Affiliate Future etc, you can always use Adsense, I think it's content sensitive targeted adverts are fantastic and you can filter out competing sites.<br /><br /><strong>Affiliate marketing: The Basics</strong><br />From what I've read so far, Affiliate marketing requires good web design, good SEO and great content with some functionality to help engage users. I have a suitable background to develop websites in this way, I just need to find my niche!<br /><br />Post links to any great affiliate sites and I'll take a look at them!<br /><br /><strong>Case Studies</strong><br />My next post will be the start of a series of case studies. I will be investigating the online marketing of current company websites and analysing their effectiveness and how they could improve, so add my <a href="http://feeds.feedburner.com/Seo-pro" target="_blank">RSS feed</a> so you don't miss out on this free content!<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-2708909940992527398.post-50582744543261069132008-06-06T21:25:00.001+01:002008-10-05T17:12:18.505+01:00Improve Blog traffic in 5 steps!1. <strong>Post regularly</strong>... I've noticed that total visits go up when content is kept fresh. I'm trying to post once a week at the moment and one thing I've noticed is that I'd rather spend a few hours writing a couple of articles at a time. I've found this works well for me, because I get really busy (like everyone else). So once I have a few nearly finished SEO articles in my drafts folder, I know a new post is probably just a little bit of work away. Get a few draft posts going and you'll find you can start a good post with a few notes and come back to it at a later date and make sure it is well done.<br /><br />2. <strong>Get Stumbleupon</strong>... I'm getting quite a bit of referred traffic from other website at the moment and to increase this even more I told you a easy tactic in my <a href="http://seo-pro.blogspot.com/2008/05/6-seo-ideas-to-improve-traffic.html">traffic generating tips</a> article. You want traffic from a high traffic blog or story, whatever. <a href="http://www.stumbleupon.com/">Stumbleupon</a> simply allows users to add any webpage they think is good to Stumbleupon. Once added, other users will be able to find the webpage via the Stumbleupon toolbar and give it a thumbs up or thumbs down or nothing at all. The more users that find and click the "Thumbs Up" to show they like the Stumbled site, the more traffic Stumble will drive to the webpage. This tends to drive a lot of traffic to content that is genuinely good. Because users judge sites themselves, spam/low quality sites won't really get anywhere. To benefit, download Stumble find a blog using Stumble that is suitable and add a decent comment to the blog, making sure you add a URL. Some of the substantial traffic from these pages can rub off onto your own blog/website. Be careful not to spam for the sake of it though and watch out Stumbleupon will waste days of your life!<br /><br />3. <strong>Give users the chance to feedback</strong>... Give your users the opportunity to add comments or feedback to your blog. I've seen articles on seomoz that say not to switch on comments till you have enough traffic to actually get comments, cos your site may look like a ghost blog... But I'd switch it on all the time and see what happens. Put Digg and Delicious buttons on each post and promote your <a href="http://seo-pro.blogspot.com/feeds/posts/default">RSS xml</a> feed too. This should keep people coming back!<br /><br />4. <strong>Internal linking</strong>... I get more search engine traffic to one particular <a href="http://seo-pro.blogspot.com/2008/04/internet-world-london-2008.html">SEO article</a> than any other. So I'm in the process of going back through all my old articles and making sure they link to other relevant articles I 've made. So an article on "<a href="http://seo-pro.blogspot.com/2007/06/dark-art-of-link-building.html">link building</a>" might link to an article on "paid links". It helps the user find your other relevant posts, so if one post gets a lot of attention users can easily find more of your excellent content!<br /><br />5.<strong>Check the basics</strong>... Make sure you spell everything correct and the post is easy to understand (Include diagrams if needed). Take a look at your blog settings and make sure you have unique title tags and descriptions. This is something I am doing right now, I don't know how to switch on unique titles and descriptions on blogspot... But I will let you know if I find out how...<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-2708909940992527398.post-79575677965542553932008-06-02T21:12:00.001+01:002008-10-05T17:12:44.975+01:00Stealing competitors traffic & controlling your brand online<h1>SEO: Stealing competitors traffic with brand comparison pages</h1>Creating a brand comparison page is easy in theory. Put together a page of info about one of your competitors and you will get traffic into your site from searchers looking for your competition.<br /><br />To make a good comparison page is a bit more difficult. An easy example would be a page comparing rival credit cards to your own credit card product. This would show a user why your product is good (APR, 0% balance transfer etc) in comparison with your competition (this could be done in a nice neat table).<br /><br />This way of making a comparison page is good because it offers the user info on what makes your product better than the competition and you will be able to steal some brand term searches from your competition. Although this sounds great, most pages constructed with this in mind are very low quality and offer a user very little other than a load of content seemingly stolen from another site. As long as the idea of the page is good, you will be able to steal traffic from your rivals and keep the user interested in whatever it is you are selling. The key to this is to have a useful page anything else will not captivate a user.<br /><br /><h1>SEO: Protecting your brand online</h1>I found a <a href="http://www.google.co.uk/search?hl=en&q=starbucks&meta=" target="_blank">nasty looking</a> search engine result page recently, this example of a search engine result page (SERP) is for the brand search term "starbucks". Although it was worse not so long ago, the results still feature some sites that <a href="http://www.blogger.com/uncyclopedia.org/wiki/Starbucks" target="_blank">Starbucks won't like</a>. This got me thinking, how hard could it be for Starbucks to get a load of new domains pointing to different pages about Starbucks? Set up a few subdomains too, and load it with content about the good things Starbucks do (can they really be that bad?), this along with some <a href="http://seo-pro.blogspot.com/2007/06/dark-art-of-link-building.html">good link building</a> (internal and external) will allow all these new domains and sites to rank for the keyword "starbucks", and because of the links from actual Starbucks websites, these pages should move up the rankings and push out the results you don't want people to see!<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-2708909940992527398.post-58873222610217135442008-05-28T20:25:00.001+01:002008-10-05T17:13:08.844+01:00The dark side of SEO. The in house idiots.I've always quite liked the fact that SEO is often seen as quite a complex and devious industry to work in, where shady characters exchange code and links to get their clients site to the top of the rankings all in exchange for briefcases filled with cash. Although most SEO's will agree this is far from the truth, even some IT professionals seem to think it is a "dark art", at least those in IT HR. This leads me onto the point of this article... I was sent some supposedly "in depth" and "cutting edge" keyword analysis from some in house SEOs that work in a huge financial organisation. The report they sent me was perhaps the most childish example of "research" I've ever seen. Without giving away too much, the report detailed the following: Credit card, credit card, Creditcards, CReditcards and so on with capitalisation variations and plural forms. I was given no other info. A room filled with monkeys and typewriters would have produced better quality research.<br /><br />I have spoken to the pair responsible for this material and can confirm that they are as sharp as each other (very blunt). Although I won't name any names, it shocks me that people like this can get a job in SEO... Do they use their "dark" powers like Luke Skywalker uses the Jedi mind trick? How else could you fool HR into recruiting these SEO wannabes?<br /><br /><a href="http://www.seobook.com/4645-0-1-3.html" target="_blank"><img height="60" src="http://www.seobook.com/rf/banners/468-60.gif" width="468" border="0" /></a><div class="blogger-post-footer"><br/><br/>
Thanks for reading, <a href="mailto:seo.pro.blog@googlemail.com">email me</a> for contract work or UK job offers.
<a href="http://seo-pro.blogspot.com" target="_blank">SEO-PRO // Advanced Online Marketing</a></div>Unknownnoreply@blogger.com4