SEO-PRO Advanced Internet Marketing

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SEO-PRO // Advanced Internet Marketing

Wednesday, May 28, 2008

The dark side of SEO. The in house idiots.

I've always quite liked the fact that SEO is often seen as quite a complex and devious industry to work in, where shady characters exchange code and links to get their clients site to the top of the rankings all in exchange for briefcases filled with cash. Although most SEO's will agree this is far from the truth, even some IT professionals seem to think it is a "dark art", at least those in IT HR. This leads me onto the point of this article... I was sent some supposedly "in depth" and "cutting edge" keyword analysis from some in house SEOs that work in a huge financial organisation. The report they sent me was perhaps the most childish example of "research" I've ever seen. Without giving away too much, the report detailed the following: Credit card, credit card, Creditcards, CReditcards and so on with capitalisation variations and plural forms. I was given no other info. A room filled with monkeys and typewriters would have produced better quality research.

I have spoken to the pair responsible for this material and can confirm that they are as sharp as each other (very blunt). Although I won't name any names, it shocks me that people like this can get a job in SEO... Do they use their "dark" powers like Luke Skywalker uses the Jedi mind trick? How else could you fool HR into recruiting these SEO wannabes?

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At Thursday, May 29, 2008 , Anonymous The Carrot said...

That's the amazing and frustrating thing. True SEO is both natural and honest. We all know what needs to be done (well some of us do), but to do it properly takes time and commitment. If you join the party late there's little you can do by way of a fast track.

However there seem to be firms setting up everyday where the MD obviously thinks, "zOMG SEO is so eazy ill charge five grand for doin sum meta-tags and linking to 1000s of sitez i kno about!"

At Thursday, May 29, 2008 , Anonymous Anonymous said...

These guys were in-house though, so as well as the SEO agencies you need to be wary of, you also should be v.careful when recruiting in house SEO types!

At Friday, July 04, 2008 , Anonymous Anonymous said...

Nice. I will link to this article. take a look at for any php coders you need.

At Tuesday, July 08, 2008 , Anonymous Dean said...

I'm thankful that there are people like that in this industry, because people will always search out and find the honest people.

I get about 50% of my clients who have been burned in the past.

The challenge with SEO is you are not really producing anything so you must educate your clients and feed them reports.


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