Stealing competitors traffic & controlling your brand online
SEO: Stealing competitors traffic with brand comparison pagesCreating a brand comparison page is easy in theory. Put together a page of info about one of your competitors and you will get traffic into your site from searchers looking for your competition.
To make a good comparison page is a bit more difficult. An easy example would be a page comparing rival credit cards to your own credit card product. This would show a user why your product is good (APR, 0% balance transfer etc) in comparison with your competition (this could be done in a nice neat table).
This way of making a comparison page is good because it offers the user info on what makes your product better than the competition and you will be able to steal some brand term searches from your competition. Although this sounds great, most pages constructed with this in mind are very low quality and offer a user very little other than a load of content seemingly stolen from another site. As long as the idea of the page is good, you will be able to steal traffic from your rivals and keep the user interested in whatever it is you are selling. The key to this is to have a useful page anything else will not captivate a user.